Field-independent secondary sales automation for pharma

Pharma companies ship to distributors and then go blind. What happens downstream is fragmented, delayed and often invisible until it becomes a problem: trade margins leak past the intended tier, distributors overstock while shelves downstream run empty, and manual field reporting arrives late, selective and target-shaped.

The traditional fixes fail on the ground. Field reports carry no quality control and inflate numbers, while conventional distributor management systems force stockists to install and maintain new software, so adoption collapses in rural and semi-urban markets.

We built OMNI after years of operating inside one of India's most demanding pharma distribution environments. It automates everything after distributor statements arrive, without asking distributors to change anything about how they already work.

• Statements land by email in any format: Tally, Marg, Busy, Excel, PDF or WhatsApp exports.
• Every sender is identified by email ID, GST number and statement content, then attributed to the territory hierarchy.
• ML-based product mapping converts messy statement entries to company codes, with 95% mapped automatically and live retraining that adapts to new launches.
• Multi-stage validation tests every file for consistency (opening plus received must equal sales plus closing) and rejects bad statements before they enter the main data set.
• AI-powered nudges surface high closing stock, missing statements and understocked territories before month-end.

• Zero distributor friction: no software installation, no training burden, no new behaviour required.
• Seven out-of-the-box reports, from product and brand wise sales to overstocked and understocked inventory.
• Owned end to end by our team: AI and ML engineering, data pipelines, QC logic, dashboards and ongoing operations.

Quantitative benefits

• 8 enterprise clients running pan India, including Alkem, Sanofi, Indoco, Gufic and Medley.
• 12,000+ unique distributors processed every month.
• 99.5% data accuracy across billing formats, with 95% of products mapped automatically.
• 30 to 50% cheaper than third-party data providers, scaling from 100 to 5,000+ distributors of all sizes.