UI/UX design
Design that works on the product you already have
Find the friction. Fix it with your team, not for them.
Most design problems in a live product are not a case for a redesign. They are a handful of specific places where people stall, and nobody inside the team can see them any more.
The problem
Good products fail on small UX cracks
Friction rarely announces itself. It accumulates in the flows everyone on the team already knows how to use, which is exactly why it survives.
People stall at friction the team stopped seeing months ago, because everyone here already knows where to click.
A small usability problem gets scoped as a redesign, so it is costed and scheduled like one.
The backlog absorbs it, and the same friction keeps taxing activation every week.
None of this needs a rebuild. It needs someone from outside looking hard at the core flows.
What we do
Audit, intervention, and a method your team keeps
Find the friction
A heuristic pass over your core flows, read against your metrics and your user feedback rather than against taste.
The top friction points, ranked, with the evidence attached to each.
Co-design the fix
We prototype with your PMs and designers in the room, sized against effort and impact before anyone commits.
Every finding arrives with something you can actually build.
Keep the frameworks
Your team learns the problem-spotting frameworks by running them live, on your own product.
Next time a flow starts leaking, you do not need us to notice it.
Fourteen days,eight fixed checkpoints.
Four meetings across two weeks on your side. The synthesis and prototyping happen on ours.
- 01
Day 0 · Kick-off
We contextualise the flows, metrics and feedback you have shared.
- 02
Days 1 to 3 · Synthesis
We process the data and draw the insights out of it.
- 03
Day 4 · Insights
Findings and a first action plan, put in front of you.
- 04
Days 5 to 10 · Co-create
Prototyping interventions for the friction we agreed on.
- 05
Day 11 · Review
We walk the solutions and build an effort-impact matrix.
- 06
Days 12 to 13 · Regroup
Your stakeholders cost what each intervention takes.
- 07
Day 14 · Next steps
A roadmap for folding them in, plus the success metrics.
- 08
Later · Check-in
A goalpost for when to run the exercise again.
How the engagement works
Start focused, prove value, then scale
You do not have to buy the whole programme on day one. Each step stands on its own and earns the next.
UX Audit
Two weeks. Pinpoint the friction, build working prototypes, and hand over a clear roadmap. This is the sprint described above, and you leave with a plan you can run yourself.
USD $2,000
UX Fix Sprint
Three to four weeks. Execute the audit findings, ship the improvements, and measure the impact. You see the change in the live product rather than in a document.
From USD $14,000
Modernisation Program
Three to twelve months. The full transformation, with the architecture work underneath it, when the friction turns out to be structural.
From USD $42,000
When this makes sense
Small room, real access, no preparation theatre
We work with the product as it is today. No research programme to stand up first, no tidy design system to produce.
Activation or conversion is slipping and nobody can point at exactly where.
The product has real users, so there is behaviour to read rather than guess at.
You already collect some product analytics, and user feedback sits somewhere.
You can put PMs, designers and customer success in a room for four meetings.
What you get
Things you can act on the week after we leave
Deliverables
- A heuristic audit of your core flows
- The top three friction points, with the evidence behind each
- Two to three co-designed prototypes, split into quick wins and longer-term work
Why AlterSquare
- We are engineers, so a prototype comes costed against what it takes to build
- Design decisions are read against behaviour, not against preference
- You keep the frameworks, and we never hand you findings with no fix attached
Questions
Before you book
How much of my team's time does this take?
Four meetings across two weeks: the kick-off, the insights meeting, the interventions review and the regroup. The synthesis and the prototyping happen on our side.
Do we need research or a design system in place first?
No. We do not need a research programme, a clean backlog or a tidy design system. We work with the product as it is today, using the metrics and feedback you already have.
What if the problem turns out to be bigger than a UX fix?
Then we say so. Sometimes friction is a symptom of the architecture underneath, and the honest answer is a modernisation conversation rather than a prototype. We will point you at it rather than sell you a sprint that cannot solve it.
Partners, not justvendors.
What the product teams and technology leaders we build with say about working alongside us.
We value our relationship with AlterSquare. They’ve proven themselves to be capable and willing partners in numerous development projects. Their ability to code in many environments gives us confidence in handling new business opportunities.
Pulkit AgarwalDirector · Kennect IncWhat truly stands out is their capability to tackle complex and technical tasks. Over four years of collaboration, Taher’s expertise and AlterSquare’s skill set have been instrumental in helping us overcome every hurdle, a true tech partner in every sense of the word.
Prakhar GoyalCo-Founder & Head of Product · Foyr IncUnder Taher’s exceptional leadership, AlterSquare consistently delivered outstanding development resources. This invaluable support played a crucial role in enabling us to innovate rapidly, launch new features to our customers within demanding timelines, and ultimately achieve significant business goals.
Pradumn GuptaSenior Product Manager · FoyrThe final product they delivered is already in production for us, with a few clients trying it out. Taher & Ali’s team helped us get our MVP to fruition. I’d recommend them to any early-stage team looking to build their MVP.
Kishore V.Founder · StealthOn critical projects involving ETL and large datasets, Taher was instrumental in implementing the complex technical pieces, while never losing sight of the larger picture.
Omkar DusaneCTO · Kennect Inc
Start here
Two weeks is shortenough to say yes to.
If activation or conversion is slipping and nobody can point at exactly where, that is the conversation we are best at. Two weeks and two thousand dollars is a cheap way to find out whether we are any good.
Two weeks · USD $2,000 · Four meetings on your side