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KaleHQ

An AI retention platform, from idea to paid proof of concept

VIP-level customer success for the long tail, without expanding CS teams

6 moidea to paid proof of concept
Industry
B2B SaaS / Customer Success
Product delivered
AI-powered customer retention platform
Services
MVP Development

The challenge

Where things stood

In SaaS, retention now matters as much as acquisition, but customer success resources are rationed: high-value clients get dedicated CSMs while long-tail customers get minimal attention. KaleHQ founder Kishore V wanted to deliver VIP-level service to every customer without expanding CS teams.

The vision demanded a lot from an MVP: multiple data sources unified for context, AI-driven insights that predict and prevent churn, and personalised engagement across every customer segment, all inside an ambitious six month window.

Our solution

What we built

AlterSquare partnered with KaleHQ to build a real-time customer retention platform on the MERN stack, spanning everything from a client-side SDK to an event-driven engagement engine.

  • An enterprise-grade client-side SDK with API-key authentication, customer token verification and real-time video delivery.
  • A distributed, event-driven microservices system on Azure serverless functions with Kubernetes auto-scaling.
  • An automated onboarding pipeline connecting billing (Stripe, Chargebee) and ticketing (Zendesk, Freshdesk) platforms, mapping every user to a persona.
  • A drag-and-drop React Flow workflow builder so CS teams can design video engagement campaigns with conditional logic, versioning and rollback.
  • Smart triggers combining time-based scheduling, real-time behavioural events, conditional branching and cooling-off periods.
KaleHQ · AI-powered customer retention platform detail

Engagement

Key highlights

  • A fully functional MVP delivered within the ambitious six month timeframe.
  • Enterprise-grade security throughout, with encryption and compliance best practices.
  • Detailed documentation and training that equipped KaleHQ for independent maintenance.

The impact

What changed

Quantitative benefits

  • Paid proof of concept secured within six months of starting development.
  • CS teams managed more accounts without adding headcount.
  • Improved engagement metrics for underserved long-tail customers.
  • Enterprise-grade security unlocked B2B adoption across SaaS, fintech and PLG organisations.

Qualitative benefits

  • Positioned KaleHQ as an innovator with clear investor value.
  • Market validation from customer success leaders, including the Director of Customer Success at MURF.AI.
“AlterSquare (earlier known as OrderStack) was one of the engineering teams we contacted when we were looking to build our MVP. In these past 6 months, they have been professional and in some cases went out of the way to accommodate some of the changes we had come up with. The final product that they delivered is already in production for us and we have a few clients trying it out. Taher & Ali's team have helped us get our MVP to fruition and would recommend them to any early stage teams that are looking to build their MVP.”
Kishore V. · Co-Founder, KaleHQ

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