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Kennect, Inc.

Scaling sales performance management with advanced technology

The cloud ETL backbone that scaled Kennect from 3 to 20+ pharma clients

3→20+pharma clients scaled
Industry
SaaS for Sales Performance Management
Product delivered
Scalable ETL platform
Services
MVP Development · Team Extension · System Modernisation

The challenge

Where things stood

Kennect's solutions were gaining traction, but their internal processes weren't keeping pace. The company relied heavily on Excel automation and Node.js scripts to manage complex sales-incentive calculations for its clients.

As the customer base grew, data processing kept hitting Excel's one-million-row limit, debugging became harder, and onboarding each new client demanded significant manual effort. Kennect needed a solution that addressed these issues and paved the way for future growth, all within a tight four-month deadline.

Our solution

What we built

We developed a cloud-based ETL (Extract, Transform, Load) platform to serve as the backbone of Kennect's operations.

  • A robust data-processing engine capable of handling datasets far beyond Excel's limitations.
  • Flexible, insightful reporting tools that surfaced real value to Kennect's clients.
  • Ready-to-use integrations with internal client systems and third-party ERP and CRM solutions.
  • Automation of repetitive, manual data work.
Kennect, Inc. · Scalable ETL platform detail

Engagement

Key highlights

  • A fully functional MVP delivered within the four-month timeframe.
  • Developers embedded directly in Kennect's team for smooth communication and rapid problem-solving.
  • A creative full-outer-join in MongoDB built with JavaScript and the aggregation framework.
  • A successful migration from local systems to scalable cloud infrastructure.
  • Client self-service that reduced the workload on Kennect's own team.

The impact

What changed

Quantitative benefits

  • Kennect grew from serving 3 pharmaceutical companies to over 20, including AstraZeneca, Sanofi and GSK.
  • The cloud platform removed previous limits on data processing and client onboarding.
  • Kennect established itself as a market leader in the pharmaceutical space.
  • Clients gained transparency and control over their own data.

Qualitative benefits

  • Enhanced brand reputation: Kennect established itself as a market leader in the pharmaceutical space.
  • Improved customer satisfaction: clients appreciated the increased transparency and control over their data.
  • Strengthened customer relationships: the new platform fostered trust and loyalty among key clients.
  • Operational efficiency: streamlined processes let Kennect focus on innovation and growth.
“We value our relationship with AlterSquare. They've proven themselves to be capable and willing partners in numerous development projects. Their ability to code in many environments gives us the confidence to handle any new business opportunities that come our way.”
Pulkit Agarwal · Director, Kennect Inc.

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