
The Distributor Data Problem: Automating Secondary Sales Extraction Across Dozens of File Formats
Build a traceable pipeline to ingest, detect, normalize, and validate distributor files (Excel, CSV, PDF, EDI) to protect sales data.
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Field notes on shipping AI-native systems with human engineering judgement: architecture, modernisation, automation, and the tradeoffs in between.

Explains why primary sell-in hides demand and how secondary sell-through reveals true market movement and inventory risk.