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Blog · AlterSquare

Blog

Notes from the build.

Field notes on shipping AI-native systems with human engineering judgement: architecture, modernisation, automation, and the tradeoffs in between.

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Blog·06 Aug 2025·15 min read

Why 2D Drawings Still Matter in a 3D World - And How to Support Them Efficiently

Explore the enduring significance of 2D drawings in a 3D world, highlighting their clarity, cost efficiency, and regulatory importance.

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Blog·06 Aug 2025·14 min read

IFC4 vs IFC5: What the Upcoming Standard Means for Your Roadmap

Explore the differences between IFC4 and IFC5, and how the transition impacts startups in the AEC industry, enhancing interoperability and scalability.

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Blog·05 Aug 2025·23 min read

Your Competitor Just Launched a Free Plan - Now What?

Learn how to strategically respond when competitors launch free plans by focusing on your strengths and retaining key customers.

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Blog·30 Jul 2025·15 min read

Expansion MRR Playbook: Turning Single Projects into Multi-Year Contracts

Transform unpredictable cash flow into stable revenue through multi-year contracts and client partnerships with effective strategies.

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Blog·29 Jul 2025·12 min read

Annual Commit Discounts: When to Use Them and When to Walk Away

Learn when annual commit discounts can benefit startups and the risks involved in long-term commitments to optimize your financial strategy.

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Blog·28 Jul 2025·17 min read

Usage-Based Pricing Models That Don’t Cannibalize Enterprise Deals

Explore effective usage-based pricing models that balance the needs of startups and enterprises, ensuring stable revenue while promoting flexibility.

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Blog·26 Jul 2025·14 min read

Funding Announcements as Marketing: How to React When a Competitor Raises $50M

Learn how to strategically respond when a competitor raises significant funding, turning challenges into opportunities for growth and customer loyalty.

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Blog·25 Jul 2025·19 min read

Why Speed Wins: Beating Desktop Rivals with Fast Iteration Cycles

Speed is crucial for startups to outperform competitors, utilizing rapid iteration cycles and effective MVP strategies to meet market demands.

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Blog·23 Jul 2025·17 min read

Competing on Usability, Not Features: Lessons from Figma vs Adobe

Usability triumphs over feature overload, as seen in the Figma vs. Adobe rivalry, highlighting key lessons for startups in product development.

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Blog·22 Jul 2025·20 min read

Security-First Cloud Design: Convincing Risk-Averse Clients to Move Online

Learn how a security-first approach can help risk-averse businesses confidently migrate to the cloud while ensuring compliance and data protection.

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Blog·21 Jul 2025·16 min read

Zero-Downtime Migration: How to Re-Platform Without Losing Customers

Learn effective strategies for zero-downtime migration to upgrade systems without losing customers or revenue, ensuring smooth transitions and data integrity.

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Blog·19 Jul 2025·11 min read

Legacy-to-Cloud Checklist: 10 ‘Gotchas’ That Blow Up Budgets

Uncover the hidden costs and challenges of cloud migration. Learn how to avoid budget blowouts with strategic planning and phased approaches.

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